Chelsea Travel app appears to cut expenses and boost competitiveness
Chelsea Logistics and Infrastructure Holdings Corp. said its unified online booking system, Chelsea Travel, is expected to boost the company’s profitability and competitiveness.
“As an interactive app, Chelsea Travel will accelerate transaction turnover and potentially reduce labor costs once passengers become accustomed to using the app from booking to payment,” said Chelsea Chairman and CEO Chryss Alfonsus V. Damuy. Business world in a Messenger chat last week.
Chelsea and its three shipping lines, Starlite Ferries, SuperCat and Trans-Asia, are rolling out Chelsea Travel to allow passengers to buy and pay for tickets at any time, even after normal business hours.
The group will launch the first phase of Chelsea Travel on Monday August 8, allowing customers to book by simply scanning a quick response (QR) code.
“They will have access to the VIP line at the ticket office so they can pay immediately without having to wait in line for a long time. The second phase will allow passengers to pay online, skipping the manual transaction with a cashier,” the group said in a statement.
The group also plans to launch a loyalty app to offer freebies and rewards.
Mr. Damuy said the app will help increase the company’s competitiveness as it will allow them to reach more customers.
“There is no doubt that technology is transforming people’s daily lives. Being close at hand allows us to reach more travelers and take them to their desired destination, forging stronger bonds with our passengers,” he added.
“As time is precious and being in public is sometimes a health/safety issue, more passengers will appreciate this innovation to book and pay for their tickets on their own, at a time that suits them best.”
He noted that digital transformation is also key to attracting and retaining talent within Chelsea as they see the group’s efforts to meet customer needs and remain competitive.
The group also sees in its approach the establishment of standards within the maritime industry in terms of digital transformation.
“We are focused on our vision of being the best shipping and logistics company known for unparalleled customer service,” Mr. Damuy said.
“Chelsea Travel will decongest our ticketing lines, promote hassle-free, advance booking, and allow our customer service team to focus on more productive and strategic tasks that meet passenger needs,” it said. -he adds. — Arjay L. Balinbin