SANTA ROSA, Calif.–(BUSINESS WIRE)–CuneXus, the first and only digital storefront for financial institution account holders, today announced that its customers can now leverage Experian data and screening technology to provide customers with a frictionless digital lending. CuneXus and Experian® will provide compliant digital signage options of pre-approved offers and help credit unions navigate digital consumer expectations, market competition and regulatory requirements.
CuneXus customers can now use Experian’s industry-leading data and screening technology to unleash the power of data to create opportunities for consumers, businesses and society. CuneXus segments, targets and pre-screens consumers based on available lending products and lending criteria, making lending services available through an on-demand digital storefront.
With Experian’s comprehensive credit data and over 2,000 Premier attributes℠CuneXus customers have access to expanded credit data regulated by the Fair Credit Reporting Act (FCRA) in order to have the possibility of improving market segmentation and having a more holistic view of the financial situation of their cardholders of account.
“At Experian, we are committed to helping consumers prosper and facilitating access to fair and affordable credit,” said Greg Wright, executive vice president and chief product officer, Experian Consumer Information Services. “By leveraging our data and technology to make more informed decisions through CuneXus, credit unions can stay competitive, meet consumer expectations and meet regulatory requirements while providing a seamless consumer lending experience for their members.”
This joint offering gives CuneXus clients access to data and analytics that can help them increase consumer financial access in a responsible way. By combining traditional credit data with Experian’s expanded FCRA-regulated data, lenders can get a more complete view of a consumer’s financial health. Expanded FCRA data can include positive payment history for items such as monthly utility payments, rental payments, cell phone bills, and cable bills.
As the largest Florida-based credit union, Suncoast Credit Union, a $15.9 billion asset, wanted a convenient and efficient way to deliver pre-approved offers to its more than one million member base. Together, CuneXus and Experian have made this possible with relevant, data-driven and personalized offers through digital and member-facing channels.
“We are passionate about serving our members and empowering them to live their best financial lives through online and mobile banking, while empowering our staff to focus more on member relationships,” said Joanna Bradley, vice president of Consumer Loan Delivery at Caisse Populaire de Suncoast. “CuneXus and Experian have helped us fulfill our mission as we are now able to deploy greater automation, making the experience more efficient and less redundant for staff, and reducing friction for members in digital channels as they no longer need to call or visit a branch to act on money-saving offers, instead they can easily accept online with the tap of a finger.
Dave Buerger, Co-Founder and President of CuneXus, said, “Experian continues to innovate and leverage technology to help consumers improve their financial health. This collaboration fits perfectly with our storefront, providing opportunities for financial institutions to expand their customer base with inclusive lending and enhanced marketing and segmentation capabilities. This not only generates a next-level personal experience for account holders, but also helps our customers stay competitive in the marketplace. »
To learn more about CuneXus, visit https://cunexus.com/. To learn more about Experian’s prescreening solutions, visit https://www.experian.com/business/products/prescreen.
About Suncoast Credit Union
Suncoast Credit Union is the largest credit union headquartered in the State of Florida, the 10th largest in the United States based on number of members and the 10th largest in the United States based on of its assets of more than 15 billion dollars. Founded in 1934 as Hillsborough County Teachers Credit Union, Suncoast Credit Union currently operates 75 full-service branches and serves more than one million members in 40 Florida counties. As a community credit union, anyone who lives, works, attends school, or worships within Suncoast Credit Union’s service area is eligible to become a member. In 2021, Suncoast Credit Union’s membership scope was expanded to include K-12 public teachers, middle school educators, and educational support staff in all of Florida’s 67 counties. Suncoast is passionate about community support. Since its inception in 1990, the Suncoast Credit Union Foundation has raised and donated more than $36 million to organizations and initiatives that support the health, education, and emotional well-being of children in communities served by the co-op credit. For more information, visit suncoastcreditunion.com.
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CuneXus, a wholly owned subsidiary of CUNA Mutual, is the first to market a digital storefront for financial institution account holders, addressing the need for a personalized, on-demand banking experience. The platform eliminates the loan application process, providing consumer transparency and a simple 10-second activation experience. The CuneXus digital storefront has helped the nation’s largest lenders increase their share of wallet, create sales-enabled branches, execute new account holder acquisition, and increase non-interest revenue. CuneXus’ institutional clients represent over $596 billion in combined assets and 30 million US consumers, funding between $60 million and $70 million in loans per day. For more information, visit www.cunexus.com.